Eat, Sleep, Rave, Repeat at EDC Las Vegas

June 20, 2016
Things getting fun at the Circuit Grounds stage.

Things getting fun at the Circuit Grounds stage.

I just got back from the largest electronic music festival in North America, Electric Daisy Carnival (EDC) Las Vegas which starts at sunset and ends at sunrise. I’ve been to smaller shows, regional Insomniac events like Beyond Wonderland and also large festivals like Burning Man (which isn’t really a music festival, but EDM is a big part). It was an expensive trip, but ultimately really worth it and a fantastic experience in terms of atmosphere, culture, stages and artists.

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Pack List: 500 Trail Miles of Experience in Your Hand

October 10, 2015

Pack List App Icon

The culture of outdoor recreation has been evolving, but the software tools that exist for it have remained stagnate. I’ve seen about a dozen experience-sharing or trail-finding apps rise and fall while the majority my own research still relies on distributed blogs, word of mouth and in person training. That is why I created Pack List, the iOS App to puts years of knowledge and hundreds of miles of backcountry experience in your hand.

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The Best of Banff Adventure Film

April 5, 2015
David Lama from the film Cerro Torre – A Snowball’s Chance in Hell © Manuel Ferrigato

David Lama from the film Cerro Torre – A Snowball’s Chance in Hell © Manuel Ferrigato under approved Banff Usage

Every year the Banff Mountain Film Festival gets me fired up to push my next expedition even further and leaves me in awe of the modern adventures pursued today. I’ve attended every Banff Film Festival event in the SF Bay Area for the past three years and I love it! I promise you, watching each year’s favorite below will leave you with a new perspective:

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What a GIFF tells you about Geocaching

March 29, 2015

I took an hour the other day to watch the short film finalists for the Geocaching International Film Festival (GIFF). What I liked most about the GIFF is that the films touched on the major themes in geocaching: community, adventure, exploration, memorial and just good fun.

Additionally I loved how real and relatable the GIFF felt. No expensive camera equipment, no fly overs, just a collection of diverse storytellers who feel like normal people you could meet on the street. With all that in mind, get ready to smile and laugh as I share my favorites from the 16 finalists of the GIFF.

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1000 to 1: Why I Left Medium

March 8, 2015

Medium-logo-dark500

When I started blogging in 2014 I choose Medium as my platform because it offered a great value-added proposition: A clean, simple interface and algorithmic promotion of my content to readers. After a few posts I was further convinced:

Sobering Up

As a new blogger, Medium was like a drug at first. It was a rush to reach thousands of readers in just a few weeks. However, my 5th blog post bombed with under 50 views in its first week. What happened? I had no idea so I reached out to Medium on Twitter only to be completely ignored.

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How Brands Fail Millennials

February 11, 2015
One Way by John Fraissinet

One Way by John Fraissinet under CC

Millennials are now the biggest age group in the United States so it goes without saying that for a company to be successful it must know how to attract, engage and retain these customers. However, many companies, even new startups, are completely failing regarding engagement with this generation.

These failures are compounded along digital mediums, such as social media, because Millennials share, a lot. Therefore, their word-of-mouth can easily become amplified. Millennial Marketing really nails how important this interaction is in “Why Idea Brands Win With Millennials” by identifying the importance of the two-way conversation.

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Getting Over Being an Imposter

January 4, 2015

When I began graduate research as a Mechanical Engineer, I was thrown into learning computer programming for the first time and collaborating with subject matter experts in the virtual reality field. It was exciting, however it only took a few months before I began developing this feeling… A constant fear that I was among geniuses who would promptly disregard, ridicule and discredit me at a moments notice when they discover, with disappointment, that I was not as skilled, intelligent or knowledgeable as I appeared. It wasn’t until watching a fresh new graduate student explain this exact feeling of unworthiness to the senior Ph.D. candiate in the Ph.D movie that I discovered this feeling was common among those in peer reviewed and technical fields.

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